Top 10 Cannabis Influencers to Follow in 2025

Who’s shaping weed culture online this year? These are the names every stoner should know.

Weed culture is thriving in 2025, and social media is the sesh spot where it all comes together. Whether you're into THC science, stoner memes, activism, or just love a good sesh video, these cannabis influencers are setting the tone. From grow legends to TikTok educators and celebrity stoners, here are the Top 10 Cannabis Influencers to Follow in 2025.

1. Dope As Yola (@dope_as_yola)

Platform: YouTube
Vibe: Raw, hilarious, stoner stories

One of the most-watched weed content creators alive. Thomas—aka Dope As Yola—delivers wild stoner storytimes, reviews, and podcast interviews that keep his massive audience baked and entertained. If you only follow one influencer, it’s probably this guy.

2. Steve DeAngelo (@steve.deangelo)

Platform: Instagram, Website
Vibe: Cannabis visionary and activist

Steve co-founded Harborside, helped shape legalization strategy, and remains one of the most respected advocates in the industry. Follow him for deep insight into cannabis law, policy, and the global movement.

3. Koala Puffs (@koala.puffss)

Platform: Instagram, YouTube
Vibe: Loud, funny, unapologetically stoned

She’s high-energy, hilarious, and all over your feed. Koala Puffs blends cannabis comedy with lifestyle content that’s perfect for daily sesh vibes. Her authenticity and humor make her a fan favorite in the cannabis community.

4. Tommy Chong (@heytommychong)

Platform: Instagram
Vibe: OG cannabis icon

Still active, still blazing. Tommy’s not just a legacy stoner—he’s a cultural force. He’s been advocating for weed since before most of us were born, and he’s still keeping it lit in 2025 with advocacy, humor, and his own line of cannabis products.

5. Chrissy Harless (@chrissyharless)

Platform: YouTube, Instagram
Vibe: Honest reviews, stoner mom energy

Chrissy keeps things real with product reviews, educational content, and casual cannabis lifestyle videos. Her audience loves her authenticity and easygoing approach, especially newer users looking for trusted recommendations.

6. Jorge Cervantes (@jorgecervantesmj)

Platform: YouTube, Instagram
Vibe: Cultivation legend

If you’ve ever thought about growing weed, you’ve probably come across Jorge. His books and tutorials have educated millions, and he remains the most trusted source for home and commercial growers worldwide.

7. Seth Rogen (@sethrogen)

Platform: Instagram
Vibe: Celebrity stoner, lifestyle curator

Seth’s not just a weed smoker—he’s a cannabis tastemaker. Through Houseplant, his design-forward brand, he’s turned the stoner lifestyle into a whole aesthetic. His socials are full of pottery, joints, and high-end stoner vibes.

8. Doctor Lyn (@askdoctorlyn)

Platform: Instagram
Vibe: Cannabis medicine explained

Dr. Lynette L. makes weed science easy to understand. She talks cannabinoids, pain management, and mental health with straight-up facts and no fluff. She’s one of the most credible and clear voices in the cannabis medical community.

9. The Dank Duchess (@thedankduchess)

Platform: Instagram, YouTube
Vibe: Hash expert, educator, grower

A powerful voice in solventless extraction and cannabis cultivation, The Dank Duchess brings passion and skill to everything she touches. If you want to go beyond flower and into the world of concentrates, she’s a must-follow.

10. Emily Kyle (@emilykylenutrition)

Platform: Instagram, YouTube
Vibe: Wellness, nutrition, infused recipes

Emily’s content bridges cannabis and wellness in a way that’s friendly and real. As a registered dietitian and certified holistic cannabis practitioner, she’s your go-to for infused cooking, health tips, and cannabinoid education.

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🔍 Cannabis Influencers FAQ (2025)

Who is the most followed cannabis influencer right now?

Dope As Yola dominates YouTube and podcast platforms, with millions of followers and nonstop content.

Is it legal for influencers to promote weed?

It depends on local laws. In legal states, influencers can partner with brands, but they often include disclaimers to follow guidelines.

Who should I follow if I’m new to weed?

Emily Kyle and Doctor Lyn are great for beginners—they break down info clearly and focus on wellness and education.

Any cannabis influencers for growing advice?

Jorge Cervantes is the go-to expert for growing, whether you’re doing a closet setup or outdoor farm.

Is Seth Rogen actually involved in the industry?

Yes, his brand Houseplant offers curated weed and smoking accessories with a design-focused twist.

What’s the best cannabis content platform right now?

TikTok and YouTube dominate, but Instagram is still solid for visuals, and podcasts are huge for long-form weed content.